When you take a commercial or retail property to market it pays to use a marketing system and sales pitch that creates real enquiry and gives solid feedback to the client.
Even if your real estate service and approach is not that different than other agents in the same location, it is up to you to make it seem better and more relevant to the client. Again it comes down to systems to explain and support the marketing process, your presentation, and the sales pitch.
Your clients understand that they have a choice in the agent to market their property. You should give them the real reason to pick your agency over the others that are available or pitching for the same work. How do you do this? Make the clients property special in both its offering and its features.
A simple system to follow in pitching your marketing process differently for commercial real estate can be best summarised as:
- Clarify the target market that best suits the property.
- Set real reasons for the method of sale and the timing of sale.
- Show the client how your database already features a good base of property enquiry in that target market.
